Amy Brucker
I'm a creator, maker, writer, dreamer and nature lover.
Important: read first
As you read through the articles in Module 12, you may be tempted to feel overwhelmed.
Just remember that you don’t have to do everything at once. Start by reading… Continue reading
Why you need a self-promotion system
If you intend to make money by selling something – services, programs, products – you’ll need an ongoing self-promotion plan.
The good news is that it can be a fun, creative process that… Continue reading
Free Audio Recording and Editing Software
I’ve been using the audio recording and editing software Audacity for nearly 10 years and I love it. It’s simple to use and best of all, it’s free.
With Audacity… Continue reading
What is a good system?
A self-promotion plan involves a series of consistent and ongoing actions. The intent of each action is to attract followers who eventually become clients.
This is far more than advertising. In… Continue reading
Step 1: Give something away
Your self-promotion plan is a series of simple daily actions, but before you get to the simple part you have a lot of setting up to do.
Pre-planning includes developing… Continue reading
Step 2: Connect with People
After you create and set up your freebie you’re all set to connect with people.
So. How do you do that?
Start by developing a plan. Here’s what to consider:… Continue reading
Step 3: Build Momentum
For as long as you are self-employed you will need to continue the process of
- meeting new people
- inviting them into your community (e.g. email, Facebook)
- growing a relationship with… Continue reading
The 7 Ws: How to Write a Sales Letter
Understanding the 7 components that go into a sales letter will help you sell more of your services. Continue reading
Sales Letter Example: 12-Month Program
The following content was the sales letter I used to sell my Grow Your Lifework program. It was a 12-month self-employment coaching program for service providers.
The first program sold… Continue reading
What might you offer your clients?
Trying to make a living by offering one-on-one services is tricky. If you follow this model you are at the mercy of your clients and your health, and it’s difficult… Continue reading
Sales Letter Example: Coaching Service
This is the sales letter I use for my Lifework Orientation program.
It’s a one-on-one coaching program designed to help people figure out how to focus their interests into a… Continue reading
E-Junkie: Selling Stuff Online
When you sell products online, whether it’s a downloadable audio file, video, workbook, e-book or a combination of all of them, it’s difficult to sell them directly on your website… Continue reading
Sales Letter Example: Free Teleseminar
I used this “sales letter” to promote a free teleseminar I offered.
I wasn’t selling anything, but offering a free, useful service to give people find clarity about what makes… Continue reading
Creating a Stress Free Growth Plan
Turning dreams into reality can feel a bit daunting in the beginning.
Simply put, your dreams and ideas may feel too big to manage.
Fixating on your large, final product… Continue reading
Create a Mastermind Group
Growing lifework is challenging. Even when you have clarity about how to move forward you will inevitably be presented with a challenge.
How will you solve problems when you have… Continue reading
Creating Your Offers (Services, Programs, Products)
As you get settled into your foundation and prepare to think more seriously about the products and services you can offer, consider starting with small products and working your way… Continue reading
Creating Your Service Packages
If you have a service like counseling, coaching, marriage ceremonies, etc, think carefully about how you position your offer. There are 3 areas you need to contemplate when creating services… Continue reading
Example: Amy’s Lifework Orientation Sessions
The following is an example of one of my “sales letters.” It’s for my Lifework Orientation service.
Actually, it’s one service with 3 options: small, medium and large.
Option 1… Continue reading
Example: Galen’s Self Care Services
A good lesson to learn from Galen: Don’t wait to take your work into the world until you feel ready or until everything is in place!
Galen has a website… Continue reading
Business Basics Toolkit
There are a number of legal issues, like business licenses, you may be required to obtain. This toolkit will outline what is required for Americans and hopefully serve as clues for those who reside outside the US. Continue reading
Pricing Methods Part 1: The problem of undervaluing your work
When you undervalue your work you risk burnout, but you also risk being seen as an unworthy service provider. So how do you determine the best way to price your packages? Read and find out. Continue reading
Pricing Methods Part 2: What is an hour of your time worth to you?
If you set an hourly rate based on intuition or what you "think" is right, you could be setting yourself up for burnout. Follow this formula and ensure you stay on track financially. Continue reading
Pricing Methods Part 3: Creative ways to price your work
People are willing to pay more for perceived value. In this article you'll learn how to create packages you can sell for a higher rate. Continue reading
Get Ready to Write
Written communication can play a large role in taking your work into the world.
Copy writing in particular is one of the most important aspects of self-promotion. It’s a written… Continue reading
Headlines for Sales Copy
When you write headlines for your sales copy, whether it’s on a web page, a brochure or an email, it’s a good idea to carefully craft your headline after you’ve… Continue reading
Persuasion: Friend or Ugly Enemy?
When you become conscious of how persuasion works, you can more easily use persuasion to connect with people authentically and with full integrity. Continue reading
How to Write Your Story
The goal is to create a compelling story that helps your reader understand why you are their best choice.
Think about your life and what transpired to get you to… Continue reading
What else you might need to learn
Growing self-employment, whether you offer a service, sell a product or write for a living, requires many skills. Marketing is just one of the many things you will need to… Continue reading
How to Back Up WordPress
The other day I accidentally deleted my entire blog. Gone. Poof.
This is not easy to do, so it’s unlikely to happen to you. But if it does happen, you’ll… Continue reading