Just remember that you don’t have to do everything at once. Start by reading through each article so you know your options. Then pick pieces that feel immediately doable and forget the rest for now.

You can always add more later.

The good news is that it can be a fun, creative process that is an enjoyable part of your day.

When you develop a system that works for you, you grow a community of prospective clients who are in alignment with your offer.

Later, when you are ready to actually advertise a product, service or program you’ll have access to a community of people who need or desire what you have to offer. You won’t need a heavy sales pitch or any cheesy advertisements because you’ll be communicating with a group of people who already know and trust you.

The purpose of the self-promotion plan is twofold:

The first reason is to develop an ongoing relationship with people so you can turn strangers into “warm” followers, people who feel like they know you, trust you and benefit from your presence. When you invite your “warm” community to view your sales page you’ll get better results than if you advertise to a “cold” audience of people who have never heard of you before.

Hanging flyers in libraries, coffee shops and placing ads in newspapers may help you attract clients, but when you have a real relationship with people you’re likely to get much better results.

The second reason is that you need to continually add new people to your group of followers. If you don’t, you’ll end up with a group of people who may eventually lose interest in your offer, or who out grow your programs if you do your job well, and there will no longer be anyone in your community who requires your assistance.

For instance, if you have an email list of 100 people then offer a program to them and 20 people sign up, there are still 80 people on your list who did not sign up.

If you offer your program again and 20 more sign up, there are still 60 people left who are prospective clients.

At this point you might think you can offer the program 3 more times and successfully sell it to all of the remaining people, but statistically the chances of selling your program to all of the people on your list are slim to none.

If you don’t add new followers to your mailing list you’ll have a “dead” list filled with 40 people who have already taken your program and 60 people who don’t need it.

You can develop a new program, of course, and you might have luck selling it, but if you use a self-promotion process to increase your followers you’re much more likely to sell more programs than if you have the same size list for eternity.

Also, people will eventually unsubscribe from your email list or disengage from your community, so your list will slowly dwindle to a smaller number.

Using the example from above, it would go from 100 to 99 to 97 to 94 etc. You will undoubtedly have some followers who stay on forever, but you’ll still need to replenish your list by reaching out to new people.

Imagine what would happen, though,  if you increased your list from to 100 to 1000 or even 10,000 ideal prospective clients. It could significantly increase the number of programs you sell without having to do a lot of extra work. This is as true for people who offer one-on-one services as it is for people who do group programs or sell products.

For this reason, developing an ongoing self-promotion process is key to being a successful service provider.

So what makes a great self-promotion plan? Read “What’s a Good System?” to find out.

With Audacity you can record your voice or music, import MP3s from other sources like FreeConferencing.com, and edit them and export them as MP3 files.

Here’s a short introduction on how to use Audacity. You can download the software here: http://audacity.sourceforge.net/

This is far more than advertising. In fact, if all you do is send people email advertisements or post advertisements on Facebook you’re far less likely to sell anything.

The majority of your self-promotion efforts need to position you as a useful helper in your field. Your goal is to be visible to the people who might eventually need your assistance.

Each action in the self-promotion process has a purpose or objective. For instance, you might want your followers to comment on your blog or have them sign up on your email list.

Regardless, your self-promotion process needs to be a consistent and well thought out series of steps you take on a daily or weekly basis. When you do this it can help you:

• Meet potential clients you wouldn’t meet otherwise
• Offer real value people can use now, before they become your client
• Build trust and connections, which is essential for converting prospective clients into paying clients
• Become the first person people think of next time they need help
• Demonstrate your expertise in a specific field

This process can be simple or complex. As you read the following articles remember that you do not have to do it all. Nor do you need to do it today. Take your time to read, reflect and plan a self-promotion process that works with your schedule, interests, personality and goals. Then take the necessary steps to make it happen.

The next several articles will show you how to create a self-promotion plan that works for you.

Download marketing diagrams that illustrates how to create your plan. Click here: Marketing Diagrams

Pre-planning includes developing freebies.

The Power of a Freebie

There are many ways to integrate freebies into your promotional process. The goal is to offer useful information to help your prospective client and demonstrate that you know what you’re talking about.

For instance, Jeff Walker, creator of Product Launch Formula, offers his prospective clients 4 video tutorials spread out over a 2 week period. Each video is launched sequentially, so the second video is only available after the first video has been out for 3 or so days. In order to watch the videos you need to sign up with your email address.

The videos are engaging, offer useful information and help people solve problems.

In fact, one of his viewers was able to do a $40,000 product launch using the information he learned in Jeff’s free tutorials. After this huge success, the prospective client decided to buy the program and ended up doing a six figure launch.

That’s how powerful a “freebie” can be. It can demonstrate the power of your product, service or program, help people get results and position you as the “go-to” person when your prospective client wants more.

Developing Your Freebie

When you’re ready to develop a freebie for your audience, you’ll need to consider several possibilities:

• You can have a permanent freebie, like an ebook, on your home page.
• You can offer a one-time only freebie, like a  teleseminar.
• You can offer a local freebie, like a seminar.
• You can do 30-minute free consultations (I do these in order to determine whether or not the prospective client and I are a good match.)
• You can have a weekly ezine.
• You can have a Facebook page where you interact with your people and post links to helpful articles.

But here’s the thing, in order to develop a successful promotional system you’ll need to consider incorporating many of these options into your plan.

One of the objectives of your freebie is to get people to sign up for your Aweber or MailChimp* email system. You need this email system in order to promote your work.

I suggest starting with a permanent freebie on your home page. Check out my website The DreamTribe to get a feel for how it can work.

Alternatively, you can have an email sign up form with no tangible freebie, but a few options like “get sneak peeks and discounts” or “get my free ezine.”

But, having a freebie on your website is only going to help if you have an ongoing relationship with these people. You can have a weekly ezine (monthly is ok, but weekly or every other week is better for developing and maintaining a relationship.) If you don’t want to have an ezine you can have a simple Facebook page.

Also, you can set up your email sign up form on your Facebook page. See the DreamTribe’s page for an example.

Once you have your freebie set up on your home page, invite everyone you know to sign up and join your list. Send a short, simple email, using your personal email system, and provide a link to your home page. Tell people why they might need your freebie, what it is and how it will help them.

Post a link to your freebie on your social media sites (e.g. Facebook), tell your students about it (if it’s relevant to your class) and ask your friends to help you spread the word about what you’re doing.

As you get to know how the email system works, and as you get to know your clients, you can offer other freebies to build relationships and attract more attention.

Read Module 11 for freebie ideas.

*To set up your freebie with Aweber click here.

So. How do you do that?

Start by developing a plan. Here’s what to consider:

Connecting with Email on a regular basis

Having an email list is one of the best ways to promote your work. It’s inexpensive, easy to do, and get’s good results.

But, in order to use an email system effectively you need to send periodic emails to your list. How often is up to you, but there are certain “rules” you’ll want to contemplate:

Be consistent. You don’t have to send weekly emails on the same day every week, but I do recommend sending on a regular basis. In other words, don’t let too much time go in between emails. If you’re going to use an email system, I suggest sending monthly emails at the very least. The problem with monthly is that you can’t really develop a relationship if you only send emails every 30 days. However, it’s better to be consistent than sporadic, so think carefully about what you can actually commit to.

Your email could be:

• emailed blog posts (this is what I do)
• an essay
• an inspirational, relevant series of quotes
• personal reflections

As long as they are relevant to your readers’ situation, these options are likely to work with your target market.

Integrating this system into your promotion plan helps you build expectation in your reader that 1) they’ll be receiving email from you and 2) it will be worth opening. When you advertise a service, product or program they’re more likely to open your email because they’ll already be receiving good stuff from you.

Remember, when you write your emails, write as though you are speaking to one person. Be personable and be real. You’ll cultivate an atmosphere of trust more easily and people will truly feel like they know you.

Connecting with Social Media

Building relationships in social media is like building relationships at an ongoing party. It takes awhile and you never know what is going to happen. I suggest experimenting with what works best for you.

As an aside, some people are leery of using Facebook as a marketing tool because they’re afraid they’re going to get sucked into the drama of Facebook. It’s a real possibility and for some, the only thing that will prevent this is discipline. But it can be well worth the effort.

To get started, I suggest following a few people to see how they use social media. Follow coach Mari Smith, creative guide Jamie Ridler Studios, baker Joy the Baker. I also suggest subscribe to Joy the Baker’s ezine to get a sense of how much fun an ezine can be. You can always unsubscribe after you get a feel for the possibilities.

So, how do you build a following on Facebook or any other social media?

Consistency is key.

Other than that, I suggest create a plan that looks something like this:

Monday: link to an online article that is helpful, relevant to your audience, and not your article. This is a great way to demonstrate you’re not all about you and making money. It shows people you’re thinking about them and willing to help them out.

Wednesday: Post a link to your blog, if you have one, or an article on your website. If you don’t have one, provide a useful tip that you create yourself.

Friday: Post a relevant and inspiring quote or post an inspiring image or video.

It’s a simple plan, but it will help you get started.

Note, there are opposing statistics on how many Facebook posts are too many and what is not enough. I’ve heard 3 posts a week is ideal, and I’ve heard 3 posts a day is ideal. That’s quite a huge difference. Suggestion: experiment. No community is the same. Yours may love daily, inspirational musings from you. Or they may not.

Start with what you can manage and go from there.

Connecting in Person

There are so many ways to connect in person. The trick for some people is just getting out and doing it. The trick for others is figuring out where to go. Here are some ideas:

Other people’s free programs

Look on Biznik.com for free or low cost programs in your area. Not only will you meet people, you’ll also see how they run their freebies. Have business cards on hand and know how to talk about your work. Focus on the benefits of your work, not on the delivery method (e.g. tell people you help self-employed people fill their practices with clients. Don’t tell them you’re a marketer or a coach.)

Remember, this is not a place to sell people on stuff. Your entire purpose is to connect. Get to know them. You might even set up an appointment to meet for coffee.

If you live in the Bay Area of California, join AwakeningTheBay.com. They have a free membership level and it is filled with free and paid events.

If you do not live in the Bay Area check your community and see if there is a similar service.

Join groups or take classes

Your community may have groups and classes that would be of interest to your ideal client. If you join such a setting, use it as an opportunity to get to know people. Find out what they are doing with their lives and see how you might help them. This can be a simple book suggestion or the sharing of an idea. When you give freely this way, with no expectation of return, you’re more likely to make a positive, lasting impression on the people you meet.

You can hand out business cards or tell people about your website. And if it’s relevant, tell them about how to get your freebie (e.g. ebook).

Summary

Connecting with people is an essential way to add fresh, new energy to your community. Many of the people you meet will not be interested in what you have to offer, but they may know someone who is. When you engage in conversation, detach from expectations of “getting a client”.  It’s is the best way to approach people. Otherwise they’ll know you want something from them and they’ll feel resistant.

There are probably many other ways to connect with people. As I think of them I’ll add them. If you have any suggestions, share them with us by adding a comment in the question section below. We’d all love to learn from your experience.

• meeting new people
• inviting them into your community (e.g. email, Facebook)
• growing a relationship with them

You will also need to assess whether or not their original problem, challenge or need is still the same.

As you grow your work it will be necessary to review the exercises in Module 1, 2, 3, 4, 5 and 6 to make sure you are still in alignment with your prospective and current clients.

Surveying People to Gather More Information

One way to do that is to survey them. If you choose to do this, use the same marketing model you’ve learned here. Think of the survey as an event and offer a freebie for those who participate in the survey. You might also compile the survey data and create a report you give to the participants (Make sure to keep the information private. Don’t include names of participants.)

Interact to Learn More

When you use a blog, email and a system like Facebook it’s relatively easy to build in an information gathering system. For instance, the other day on Facebook a guy I follow asked if his readers were introverts or extroverts. He could use this information to create articles, products and programs, like “How to market for introverts” or “Networking for Extroverts.”

Keep the Conversation Going

One of the challenges you may face is feeling too busy to implement this system. You may suddenly have a practice filled with clients and feel unable to engage your self-promotion plan. The problem is, if your current clients stop coming, which is always likely, then you’ll have a “cold” community and they’ll be less responsive to your invitations for services, products and programs.

It’s important to continually engage in the conversation with your communities. You can certainly change the frequency by engaging more during down times and less often when you’re busy, but I strongly encourage you to stay connected.

Create More Programs

Another way to build momentum is to have tiers of services. You might have an entry level service for new clients and then offer an advance level for former clients.

In another article I mentioned that I participated in a $2000 copywriting program and when it was finished received an invitation from the teacher to join his $24,000 mastermind program.

You don’t have to make a leap that’s that drastic, but it is to your benefit to offer more than one service or program, and have them grow in price and depth of service.  For more information on how to do this, click here.

Growing Yourself and Moving Beyond Your Comfort Zone

An important aspect of building moment is to do new things. But for many people, staying safely nestled in their comfort zone and routine is very appealing when it comes to growing self-employment. Unfortunately, this diminishes momentum and can have adverse effects.

This is one of the reasons why many of the exercises in this program have you list possibilities from most to least comfortable. As you grow in confidence you’ll want to revisit these lists and see what the next most comfortable item is. Then try it. You may be surprised to find it’s not as scary as you thought. You may discover that it was every bit as awful as you’d imagined. But at least you’ll know you tried it.

In fact, if there is something on your list you find unappealing reflect on the following:

Is it because it’s not for you? Or is it because it scares you?

If it’s the former, then skip it for now. If it’s the latter, though, you may find confronting this fear will open doors you never imagined would open. Sometimes our fears are an indicator of a latent talent.

To get beyond your fear you can simply dive in and go for it, or you can wade in slowly. To wade in, gather some friends to help you practice. If you’re afraid of public speaking, for instance, don’t jump into giving an hour long talk. Create a plan that looks something like this:

1) Prepare a 15-minute lesson on one topic.

2) Practice it 5 times by speaking out loud to an empty room. Imagine you’re talking to people as you speak.

3) Invite one friend over and share your 15 minute lesson with her.

4) Invite more friends over and share with them.

Keep stepping into a higher level of vulnerability as you progress until you’re doing it in public.

Consider joining support groups like Toast Masters to help you develop your skills.

Summary

The more you engage the momentum of your self-promotion system, the more likely you are to attract a warm community of people who are interested in what you have to offer.

Start by fleshing out a plan. Then take small steps to help you achieve your goals.

Whether it’s a brochure, web page or email, there are certain components you need to incorporate into the content in order to achieve the desired results – a new client.

The sales letter components can be broken down into 7 parts.

Here are the 7 Ws of Sales Letter Composition

ONE: What’s Going On

This is where your headline goes. The best headlines focus on the benefits of your offer and are action oriented.

TWO: Who You Are

Start by telling your reader who you are and why you are uniquely qualified to offer this service or product. You can do this with a sentence, or a story. Be relevant and stay focused.

You might use your compelling personal story here if it’s relevant, but if you use a client’s Power Story, skip your story and just summarize with a sentence or two.

THREE: Where They Are (Which answers the question, “Why do I need this?”)

Write about some of the frustrations and problems your ideal client may be experiencing. You might use a Power Story in this section. You can also create a list of bullets that describe their situation. If you do this, you might word it like this:

Many people who seek grief support

• feel isolated and need help sorting through their feelings
• don’t know how to live a normal life anymore and would like to figure out what their new normal is
• etc.

FOUR: What They Get

Tell them what you have to offer that will help them solve that problem or challenge. Describe your service or product; use a branded name like “Creative Spiritual Counseling” or “Beautiful Outdoor Weddings.” This enhances the perceived value of the offer, but it also helps the reader remember what it is you are offering.

FIVE: Why It Will Help Them (“how” it will help them is probably a better way of stating it, but How doesn’t start with W … )

Clearly explain why your offer is important and relevant to your readers’ life.

Add bullets that are comprised of the features and benefits of your offer, with special emphasis on how their life might transform if they use your product or service. Never make a promise unless you can keep it.

Add testimonials to this section in order to demonstrate why your product or service is so valuable. (This is called Social Proof.)

SIX: What Else Comes with It

Your service should be so valuable that it stands alone.

If you want to, though, you can give your prospective clients relevant and valuable free bonuses or extra “gifts” so they feel even more eager to sign up for your service. People love to get a lot of value, and this is one way to help them feel they are spending their money wisely.

If you do this, be sure to talk about the free gift by writing a detailed list of features, benefits and the dollar value for that free bonus(es). This method of advertising can increase your sales conversion, but it isn’t necessary. If your offer has a high perceived value, having extras may clutter your offer.

For some services and products it’s a great idea to offer a money back guarantee. See the section on Guarantee and Risk Reversal for details.

SEVEN: What to do Next

Simply tell your reader what you want them to do next. If you want them to sign up, tell them how and where. If you want them to call you, give them the number and say “call this number now…” Be specific.

The first program sold out immediately, so I offered another one 3 months later and it nearly sold out, too. 38 people out of a mailing list of 150 signed up … and the mailing list had a lot of friends and family on it that would never be interested in my program!

In other words, the program was a huge success and this sales letter helped sell it.

In fact, many people told me they read every word, and emphasized that they never read content on websites.

That’s the power of well written copy that simultaneously touches the biggest need of your prospective clients and paints a picture of the promise that can be expected.

So, here’s the letter. Feel free to use the template to inspire your own.

*

Dear Mind, Body, Soul, Spirit & Life Growth Professionals…

Learn how others like you are answering their calls to service so you can

have a soul-satisfying practice by attracting

paying clients who rave about your work…

Hi. My name is Amy Brucker and I’m an interfaith spiritual guide. I’d like to tell you a short story because I bet you’ll relate.

After years of education and ridiculous amounts of student loans, I was finally ready to start my profession as a spiritual counselor.

Unfortunately, my grad school never taught me how to market a spiritually based private practice. I had to figure out how to promote my spiritual work – fast!

I wasn’t alone, either. Many of my colleagues – coaches, spiritual guides, consultants, healers, etc. – didn’t know how to promote their work and were living as though they’d taken a vow of poverty…but they hadn’t! Most had a few clients but couldn’t maintain a solid client base. I often heard them say…

It seems so hard to
grow a private practice…

But the truth is, it seems hard because many people don’t like to – or don’t know how to – market their work. It can feel self-serving. And many people growing mind, body, soul, spirit & life growth practices share a number of the following commonalities:

• Feel guilty for charging a fee because people “need” help
• Fear coming across as pushy when self-promoting
• Feel a moral obligation to serve anyone (which can lead to burn out)
• Don’t know how to best communicate exactly what it is they “do”
• Don’t feel ready to “get out there” and open up for business
• Aren’t sure how to combine a unique set of talents, interests and skills into one business
• Are concerned about charging a fair rate because they imagine people will think they’re too expensive and ultimately go elsewhere
• Fear failure or success
• Fear being seen as an expert
• Feel they lack direction
• Lack a network of like-minded professionals
• Feel alone because they don’t know anyone else who is going through what they’re going through

And if they don’t fit into any of those categories, they might

• Have a lot of clients and feel overwhelmed and need a new direction (more money, fewer clients!)
• Be successful but clueless about internet marketing and don’t want to be left behind (What’s Twitter? Should I have a blog?)

If you suffer from one or a number of these scenarios, you’re definitely not alone.

Actually, over the past ten years I’ve met many people who fit these descriptions and have successfully helped them overcome their inhibitions and start growing their private practices.

You see, I have a background in business, marketing, and web design. So after I completed my degree in spiritual counseling, I decided to experiment with “proven” marketing methods and develop a marketing system that works for people like us.

In the process, I discovered

• what works every time
• what doesn’t work at all
• and what must happen on a regular basis to attract clients

Bottom line:

Marketing is a Necessary Evil Godsend!

The fastest way to grow your business is to make it easy for people to find you. This means you have to stand apart from the crowd and be a constant – meaningful – presence in their lives. But…

People are overwhelmed with choices
and you only get about 1/20 second
to capture their attention online

That’s why it’s essential for you to know exactly what do to ensure you get the attention you deserve.

I know many people are uncomfortable with self-promotion. But if people aren’t lining up in the streets to engage in your services, and you want to grow your practice and have an enjoyable lifestyle that supports you financially as well as spiritually, you have to do something.

Introducing

Grow Your Lifework™
a 12-month step-by-step program
that teaches you how to
confidently promote your work and
grow a prosperous profession you love

This program will teach you how to answer your life calling and attract clients who rave about your work so you can make money in a way that inspires you.

In this program you’ll:

• Learn how to get clients you love using a variety of strategies that were designed to help you grow a prosperous practice or small business so you can thrive doing what you were born to do. (And feel invigorated at the end of the day because you’re working with clients who respect you, inspire you…and pay you what you deserve!)
• Discover how to create a marketing plan that is a natural expression of your work so you can have peace of mind knowing you are promoting yourself with integrity and living fully aligned with your authentic self.
• Learn how to break free from your fears and limitations so you can finally have the financial freedom you crave, and delight in the pleasure of living a life that supports you mentally, emotionally and spiritually.

Here’s what else you can expect from Simple Lifework Marketing Strategies

Clarity

You’ll gain clarity about how your personal purpose fits in with your business purpose so you can feel fully integrated as a person. No more soul-draining work from 9-5. Just live your life, do what you love and get paid to do it.

Throughout the first few months you’ll deepen your understanding of the type of practice you want to grow. This process sets the foundation for the entire program. With clarity comes the confidence to take the next steps and embrace the life you were called to live. Do this and you will naturally find the confidence to bring your work out into the world.

Confidence

As the course progresses you will learn the invaluable marketing techniques spiritual and wellness practitioners use to make money, attract clients and prosper so you can take the necessary steps to successfully grow your own business.

You’ll also interact with a group of peers who will support you throughout the process. Together you will explore and practice various ways of communicating your messages because the more you practice, the more confident you will feel. This is important because when you are confident you are more likely to take action.

Action

As the course progresses you will be fully equipped to take action and implement the marketing strategies that feel authentic to you. When you are confident and take action, you more easily address fears and concerns, clearing the blocks that get in your way.

Growth

When you take action and engage in self-promotion you attract new clients who rave about your work, and create a happier, more satisfied you! You can’t help but grow!

When you commit to Grow Your Lifework™ you get…

• Twelve months of training: two monthly teleseminars for learning and delving deeper into the content, spiritual companioning and invaluable training from a marketing expert and creative soulutionist who is also an experienced spiritual guide (and someone who’s been where you are and successfully made it to the other side).
• Easy access to all sessions: each month we’ll meet twice via teleseminar so you can listen from the comfort of your home or office. You can wear your pajamas and save hundreds of dollars on traveling expenses! (And, you don’t have to listen live because all calls are recorded and posted online afterward.)
• Time to integrate homework and action steps so you get the most out of the program and materials.
• A secure online environment: teleseminars will be recorded and all materials will be available for convenient download on our private website. If you miss a meeting, or if you simply want to listen again, you can easily listen to audio recordings of past teleseminars.

With Grow Your Lifework you receive the gentle and encouraging support of an experienced spiritual guide and marketing expert who knows the joy and frustration of self-promotion, and is eager to help guide you through the process.

If you’re accepted into Grow Your Lifework™ you’ll…

• Create a plan to grow a business that supports you as well as your clients so you can spend your time working with people who inspire you and pay you what you deserve
• Learn how to create a website for little to no cost, saving you thousands of dollars
• Discover the best ways to attract clients with your website so you can have confidence knowing your site is optimized for success
• Learn marketing practices that fit your personality type and relax knowing you’re promoting yourself with integrity
• Learn key strategies to build your email contact list to ensure you have fresh, new prospective customers to take the place of those who become your repeat clients
• Learn how to create an online presence that grows your business for you and even discover ways to create multiple streams of income so you can have consistent “extra” income
• Discover how to organize your day so you’re more efficient, which lets you work fewer hours and get more done
• Learn how to easily create podcasts to add value to your offerings, reaching people who might not otherwise be interested in your services
• Learn how to create valuable, unique ebooks you can sell or give away for free to draw the interest of people who might not otherwise know they’re interested
• Learn how to create automated classes so you can let your computer do the marketing for you (and take that vacation you so deserve!)
• Learn simple copywriting techniques that get the right people’s attention and keep it
• Learn how to respond to the blocks that get in your way and break free from self-limiting beliefs that keep you stuck
• Save money by using online vendors that offer invaluable – FREE – services
• Learn professional graphic design secrets that will turn your flyers, website and correspondence into easy to read, first rate materials
• Discover how to analyze your website and determine exactly how people are finding you so you can make adjustments to your site and grow your incoming web traffic
• Learn how to invest your time wisely on the internet to ensure optimal online exposure
• Learn how, when and why to use e-mails, your website, or your blog: there are different reasons for each and knowing how and when to use each one can make all the difference
• Learn ways to get noticed online so you spend less time guessing and more time actually getting noticed
• Discover techniques for making money from your website and have multiple streams of “extra” income
• But this program isn’t just about making money and growing a larger client base…
• It’s about cultivating a group of like-minded peers who can support you on your journey so you can in turn support them on theirs. If you join the program you’ll become part of a safe community of spiritually conscious people who will engage together in:
• Fun, creative and challenging homework specifically designed to help you create top-rate material for your marketing kit
• Peer feedback about your homework
• Private forums where you get personal feedback about your marketing materials, moderated and supported by me
• Email reminders to help you stay focused and on track

At the end of 12 months you’ll have a peer support group who knows you and wants to see you shine.

“My business nearly doubled in one year!”

It’s pretty fantastic. The website you designed helped a lot! Everyone said they loved it, that it was beautiful and appealing and that they liked my words, too. People said as soon as they saw the website they knew I was the one they were looking for!

Rev. Elizabeth River, wedding officiant
www.ReverendRiver.com

“This program helped me attract new clients!”

I knew your program was really working for me when three synchronistic events happened on the same day and things fell into place exactly as I’d hoped. As a result, I have significantly increased my number of clients so I’m free to focus on the aspects of my career that I love. And all of this happened in less than 3 months! I totally attribute my success to you and your program.

Galen Friend
www.SoulTime.com

“Clients started coming out of the woodwork!”

“Before I started GEM I didn’t know how to combine my diverse skills as a nurse, Rosen Method bodyworker, and interfaith spiritual guide. Once I gained clarity and found a way to package my work into a unique offering I started to gain confidence and attract clients who are directly aligned with my vision.”

Rev. Elizabeth Grace
Spiritual Coach for Women with Anorexia and Bulimia

“My life dreams are finally becoming a reality!”

For years I’ve dreamed of developing my program. Getting your help was a good idea because you helped me align my vision with my reality.

Thanks for the insight I got from exploring with you. This process works. I love it!

Rev. Dr. Suzanne Williams Nichols
www.restorethejoy.com

“I have clarity about my work!”

I entered the process with a vague sense of purpose, feeling all over the place about what I might create with my work, but I came away with something that is shining and clear. This process has helped me redefine my work and connect with an inner spark.

Ellen Stromberg
Spiritual Director

If the other participants in this program can do it, you can do it too. But if you’re still not sure if this program is right for you, think of this:

There is a sea of information floating out there on the internet. However, even if you were to spend hundreds, maybe even thousands of hours of your life swimming through it all, trying to find the right strategies to grow your work, you wouldn’t have the insightful guidance of a professional spiritual and business guide who has years of experience helping people just like you grow their practices and small businesses. If you join the Simple Lifework Marketing System, when all is said and done, you’ll have…

An action plan, tools & resources you can use to
grow your Lifework & make money
by answering your calling
(…so you can go to sleep with peace of mind
knowing you’re getting paid to do work you love and spending your days supporting people who inspire you.)

And so you can make a fully informed decision, I want you to know that the price for the program has gone up since the last time it was offered. That’s because participants wanted more group meetings so they could get more personalize attention. I listened and made the changes. You now get double the amount of personal help for less than double the price.

Grow Your Lifework™
$1020 to $1140
now $1697 if you pay for
the full year in advance
(or with payment plans $197 monthly)

(Unfortunately, the last few people who decided to wait to take the program will have to pay almost double what they would have paid if they had signed up right away. And it’s entirely likely the price will go up again in the future.)

Of course, it’s still a great deal! But to make it even better, I’ve decided to offer you more…

When you sign up for
Grow Your Lifework™
you also get 4 exceptional bonuses
worth more than $2250.

Bonus 1: Divine Theme Design

When you have great marketing tools you need to have a first rate website to go with it. You want to make sure it is professionally designed so people trust you are a professional.

In Grow Your Lifework we use the WordPress website platform to create our websites (if you don’t have a website already…and even if you do). Although there are free WordPress designs all over the internet, the problem with using them is that you end up looking like a carbon copy of everybody else. It’s not the message you want to send, so it’s important to have a unique online presence, a site that is a true reflection of the work you do.

When you sign up for the program, you’ll have:

Someone to install your site for you

Technical help to ensure your site and design are up and running

The option to choose from a series of beautiful, unique WordPress designs made by an award winning web designer (me) that I created especially for people who do spiritual and wellness work (you)

A free upgrade to change the images, colors or layout of the design you choose so you can easily integrate one of these designs into your WordPress website and feel confident that your web presence is a unique and authentic expression of you and your work.

*Bonus for those who already have a website

Alternatively, if you already have a website you’ll receive the “Extensive LifeWork Website Review” package which includes a thorough review of your site, keyword search, SEO and suggestions for improvements and additions.

A $2000 value

Bonus 2: Business in a Box

If you should have the unfortunate experience of being audited, you’ll be fully prepared to face the IRS implementing the tools and suggestions in Business in a Box. You’ll

Understand what records you need to keep in case of an audit

Save money knowing which deductions you can write off (and which you can’t)

Ensure you are compliant by having the right licenses for your type of work

Create an easy to use filing system for your receipts and invoices by following a simple set of instructions

Save time by using the pre-typed file folder labels for your expense records

Save even more time with a list of resources so you can easily find the well hidden government web pages you need in order to purchase your business licenses

Essentially, you’ll learn how to prepare your files so you’re ready come tax time and able to defend your purchases if you should find yourself at the mercy of an auditor.

A $197 value

Bonus 3: Designing with Color

Use color without looking like a clown! These days, anyone can create a website or print materials, but not all people know how to effectively use color to effortlessly lead their reader through their website and copy. In this book you’ll learn the basics of color theory and discover ways to use color wisely so your site and materials look professional.

A $47 value

Bonus 4: The Science of Getting Rich (in E-book) by Wallace D. Wattles

Wattles went from poverty to prosperity following a few easy to digest principles that anyone can integrate into their life. The concepts have nothing to do with marketing, per se, but they can add value to your career endeavors.

In this simple, yet compelling book, you’ll learn how a few shifts in your mindset can change your experience with money.

I personally applied his principles to my life and went from poverty consciousness to living a life of abundance. It required no extra work on my part. In fact, it made my life easier.

Sold in stores for $9.99 value, but FREE with this course

But before you enroll I need to ensure you meet a few qualifications.

That’s because participants have an opportunity to get individual feedback from me in an online classroom. This process helps participants perfect their marketing content and create a powerful presence online and off.

To ensure everyone gets the attention they need to make this happen, class size is limited to a manageable group. And for the most part, admittance is on a first come, first served basis.

However, you need to know that this program isn’t for everyone.

Even though the materials are taught in step-by-step increments, for some the work may be too demanding, for others it may be the wrong learning format. So…

To be certain this is
the right program for you
I’m offering two guarantees
to ensure your satisfaction.

“My Crazy 45 Day and 365 Day Guarantee!”

Sign up for Grow Your Lifework with confidence knowing you have:

45 days to review the materials, check out the program and determine whether or not it is exactly what you are looking for.

If you are not completely satisfied with what you see, simply request your money back within the first 45 days – by email or over the phone – and I will personally refund your tuition.

And because I am so convinced that this program will help you grow your business, I am offering my personal guarantee…if you participate fully in every exercise over the course of the year, and if you can provide examples of the completed exercises, and still your private practice or small business has not increased in size, I will work with you personally to find out what’s not working and help you make the necessary changes to ensure you increase your client base.

This double guarantee means you can check out the program without fear, without risk, by signing up today.

Taking the next step is easy

When you’re ready to start making the leap from your current state into a more fulfilling career it’s as simple as signing up with your name and email address in the form below.

Because I really want you to have a prosperous practice, and because I really want your clients to easily be able to find you, I’ve made the application process 100% risk free.

You pay absolutely nothing today. In fact, you don’t pay a thing until you’re ready to secure your spot.

But remember, in order for participants to get the attention they deserve, space is limited. (Just so you know the last program sold out in about a week.)

I suggest signing up for the application right now and filling it out today to start the process. This will help guarantee your entry into the next program which is good because I have no idea when the next one will start.

To sign up risk free right now, enter your name and main email address in this form:

First Name:

Email:

Email your completed application to amy@amybrucker.com (details on the application)

Imagine Your Life a Year from Now
If you do absolutely nothing, chances are good you’ll be in the same place in one year as you are today.

On the other hand, if you sign up for the Lifework Marketing Strategies you increase your chances exponentially of radically shifting your current situation into a fulfilling, soul satisfying career that makes you wake up feeling inspired.

If you’ve read this far I bet you’re ready to grow your private practice or small business. I imagine you are hoping to find a marketing system that works for you while ensuring you maintain your integrity. The Lifework Marketing Strategies may be the perfect solution for you, but you’ll only know if you try it.

Remember, if you are not completely satisfied or interested you can get your money within the first 30 days, and you also get my personal assistance to ensure you increase your client load, so there’s really no risk involved. Sign up below to get the application and fill it out. Envision the life you want a year from now and make it happen.

First Name:

Email:

Here’s to growing beyond your wildest dreams!

Rev. Amy E. Brucker
interfaith spiritual guide and creative soulutionist

“Sometimes your only available transportation is a leap of faith.”

- Margaret Shepard

P.S. Other spiritual and wellness professionals have trusted me to help them grow their practices. Now I’d like to help you grow yours. Having effective marketing tools is essential for making it happen. Don’t risk trying to grow it alone. Let me help you finally take the next step into growing a prosperous practice.

P.P.S. Remember, you can try out the program risk-free for 30 days. If it’s not exactly what you need, let me know and I will refund your money.