I. Share Your Compelling Story (as it relates to your offer/program)

1. Credibility: demonstrate your expertise
2. Vulnerability: connect on a real, human level

2. You’re in the right place if:

Who will benefit from this teleseminar?

Address the benefits of you program/offer by focusing on the outcomes people seek.

For instance, you might say, “You’re in the right place if you:

1. Have a pet who is suffering due to illness and you want to help them feel more comfortable

2. have too much to do and not enough time to make it happen

3. Invite people to listen and take notes

Tell them that you have important information to share, information that can help them take the next steps to solving their problem or challenge. Then invite them to sit back, relax and take notes.

4.Introduce what you will talk about and how they can get more

Tell them what you are going to talk about

Example

Today I’m going to share 5 steps to _____ and how it can help you _______.

Tell them that you’ll tell them how they can get more.

Example

I’m going to teach you what I can in our time here today and then I’ll show you how you can get more help to ___________

Example: finding more meaning in your work, work with your pets to help them feel less stress

5. Here’s why you need what I am offering (or, here’s how my work can help you)

Pain and problem

Talk about the problems, cravings, challenges, or pain that most of your clients have as it pertains to what you’re offering.

Example:

A lot of women feel overwhelmed with their work. They have too much to do and not enough time. And even though many women feel like they should be satisfied with their lives, many feel something is lacking in their lives

For some their career no longer holds meaning and they want to find more heart centered work, work that feels satisfying.

For others their jobs require them to work long, hard hours, often on weekends, and even though they love their careers they want to make more time for themselves and their families.

Promise

Teach them how to address their problems. (If your program title is 5 Simple Steps to Balance, this is where you teach them the 5 simple steps.)

Well, today I’m going to teach you 5 simple exercises you can use throughout the day that can help you let go of stress and stay focused on that which is most meaningful for you.

Step 1
Step 2
Step 3
Step 4
Step 5

Proof

Weave case studies and examples of other people’s success into the “Promise” section.

6. Next steps

Plan

Tell them how they can learn more.

Go over your offer with them. Describe your workshop or program.

Focus on the outcome they can expect to achieve in working with you.

Tell them exactly how to sign up.

Make sure the value is obvious.

Give them your url or phone number or email. Tell them exactly how to communicate with you.

Have a sales page and “buy now” button on your website and give them the URL so they can sign up now.

Exciting as it is to love what you do, putting your heart and soul into your work can conjure up some emotions, questions and even anxiety. Knowing who you can trust to help you simultaneously grapple with the emotional element and the practical business side can feel like an odd dilemma.

So, let me tell you about the secret ingredient that makes my work so powerful:

I am part spiritual guide and part web design tech geek.

On the spiritual side I integrate my intuition, creativity and interfaith background to help you connect more deeply with your calling and face any concerns you have about putting yourself out into the world. I do this so you can transform your challenges into liberating steps that propel you forward at your own pace.

On the geeky side I focus on everything from designing simple, yet potent brand and web presences to helping people brainstorm original ideas that grab and keep the attention of their ideal client.  All this is done with the intention of having a plethora of clients calling to buy your services.

I’ve combined my two loves into something I call “lifework direction.”  This process can help you from the very beginning stages of figuring out how to plant your feet into solid private practice or business, to reaching and expanding beyond your wildest dreams.

I’ve mentioned in passing an exciting new project I’m creating. The focus is on dreams: sleeping dreams, waking dream journeys, myth and imagination. It’s going to be a dream program like no other and we’ll be launching it soon.

One of the ways it’s going to be unique is that it will feature:

• an online art gallery of dream inspired artwork
• a section on dream inspired poetry
• music inspired by dreams
• and guest articles about dreamwork

That’s where you come in. If you have dream inspired art, poetry, music or articles, or know someone who does, and if you are interested in having your work featured online, then here are the guidelines for submission.* (You don’t have to be a professional artist to submit work.)

Submission Guidelines

Everything should be emailed to me at amy@amybrucker.com in:

.jpg format
no larger than 1600 pixels wide by 1600 pixels tall
or no larger than 8 inches by 8 inches
Writing should be attached as a Word or .TXT file

Music should be sent as MP3

You retain all rights. We will not sell or distribute your work without your permission (and have no plans to do either).

All submissions will be credited to the creator, so make sure you give me your name and any information you want included, like your website and contact information.

Deadline for Submission

The sooner the better, but before April 19.

Launch Date

The current plan is to launch the project on Earth Day (although it’s not a definite date). As the date gets closer I’ll let you know what’s happening.

I’ve included my own dream inspired art and a poem below. The art piece is part collage and prisma colored pencil drawing. The poem and collage go together, both being inspired by a series of dreams I had about eagles and condors.

I’ve mentioned in passing an exciting new project I’m creating. The focus is on dreams: sleeping dreams, waking dream journeys, myth and imagination. It’s going to be a dream program like no other and we’ll be launching it soon.

One of the ways it’s going to be unique is that it will feature:

• an online art gallery of dream inspired artwork
• a section on dream inspired poetry
• music inspired by dreams
• and guest articles about dreamwork

That’s where you come in. If you have dream inspired art, poetry, music or articles, or know someone who does, and if you are interested in having your work featured online, then here are the guidelines for submission.* (You don’t have to be a professional artist to submit work.)

Submission Guidelines

Everything should be emailed to me at amy@amybrucker.com in:

.jpg format
no larger than 1600 pixels wide by 1600 pixels tall
or no larger than 8 inches by 8 inches
Writing should be attached as a Word or .TXT file

Music should be sent as MP3

You retain all rights. We will not sell or distribute your work without your permission (and have no plans to do either).

All submissions will be credited to the creator, so make sure you give me your name and any information you want included, like your website and contact information.

Deadline for Submission

The sooner the better, but before April 19.

Launch Date

The current plan is to launch the project on Earth Day (although it’s not a definite date). As the date gets closer I’ll let you know what’s happening.

I’ve included my own dream inspired art and a poem below. The art piece is part collage and prisma colored pencil drawing. The poem and collage go together, both being inspired by a series of dreams I had about eagles and condors.